Are you wondering how to drive more frequent traffic to your website?
Have you’ve been struggling with website traffic and content creation?
let’s look at some of the top points and come up with ideas to attract the right person to start driving traffic.
Here are our top 5 ways to increase quality traffic to your site:
- Learn about and engage your audience
- SEO optimization
- Paid advertising
- Organic social media
- Build email list
Let’s begin!
Learn About Your Audience
An important aspect of knowing how to drive site traffic is to learn about your audience. Who are they? What makes them avoid your site, and what makes them more inclined to stay around?
Research the traffic that already comes to your website, but also research your paid promotions audience.
First, Explore Google Analytics for a detailed outline of your website visitors. Learn about the age, gender, differences in traffic volume, and behavior metrics, to narrow down your audience.
These analytics platforms help you understand those that are not interested in what you are offering and help you provide a web experience for the right audience.
Second, focusing on audience demographics within your paid ad platforms, like Google Ads, and Facebook Ads can help you to compare age groups, genders, household income vs. click-through rate, and cost per click.
These insights will support what needs to be restricted or boosted. Moreover, understanding your audience, can save time, money, and help you boost your site visitors.
With this information at your disposal, you can create the right content to drive the right traffic to your website
SEO Optimization
With a growing number of competing brands and sites, search engine optimization is a good place to start when aiming to increase site visitors.
Your website needs to be optimized for search engine algorithms like Google’s Rank Brain and Hummingbird in order to rank higher on SERPs (Search Engine Result Pages).
The initial step in the process of SEO optimization involves identifying keywords relevant to your industry or niche. Once you choose these words, they should appear as often as possible throughout your site content! This includes headings, subheadings, and embedded text in images.
Don’t forget about meta descriptions either – this is the concise sentence shown just under the link to a web page when browsing through search engine results pages or social media feeds such as Facebook newsfeeds.
Researching your keywords and grouping them is important for SEO, because it helps you to create content that is optimized for clusters of related keywords.
This topic cluster model is a new approach that shifts your focus to broader topics instead of targeted long-tail keywords, which ultimately helps you to target the right people and boost website traffic.
Google and other search engines will notice you more often through the topic cluster method.
Search engines bring up relevant pages of content when people are looking for certain things, instead of bringing up keywords. This takes time, though, so make sure you’re patient before you move onto something else.
Spend the time to optimize your results on search engines, and you lay out the foundation for traffic growth!
SEO optimization is one of the most effective forms of organic growth out there.
When you optimize your website for SEO, you’re making sure that it’s less likely to be buried on Google search results pages when people are looking for certain topics.
Paid Advertising
The next important thing to consider is paid advertising.
Paid advertising campaigns like Google Ads or Facebook Ads are a sure way to boost your site visitors.
These are promotion methods that bring awareness to your brand, product, or service, and directly link to your website.
Paid ads will market your site and increase traffic as long as you know what you’re doing!
Spend time reading up and research further what is best for your target audience.
Paid promotion can be a bit expensive in the short term, but they’re worth it because they target the right people, who want exactly what you are offering.
Consider these 5 paid advertising methods to boost your site visitors:
- Banner Ads. Banner ads are a tried-and-true marketing option for many businesses
- Social Media Ads. The popularity of social media has given rise to social media ads as a viable advertising strategy
- Pay-Per-Click Ads.
- Ad Retargeting
- Influencer Marketing
Organic Social Media Growth
Wondering what is organic social media?
Well in short it is everything besides paid advertising. Instead of shelling out money for each promotion try focusing on organic growth and reach methods, to expand awareness, and keep customers interested in your content.
The content you are sharing is the most important note for organic growth especially if you shifting gears from paid marketing.
Consider a mix of content that engages your target audience, and provides what they like.
Figure out how much content you will need during your organic growth campaign, and plan it a few months in advance using content calendars.
Additionally, a great way to gain new followers is to be consistent with your branding. Check to make sure all your handles are the same across networks. Have a logo that is attractive and the same for each platform.
Having your social media handles visible on your website, and emails will support your overall organic growth!
Lastly, it is essential to highlight the need for community engagement.
A sure way to build site traffic is to engage with your following. On average, more than 50% of followers like it when a brand engages with them.
Community engagement is one that is often marginalized, and its importance for driving site traffic goes unseen! Trying out a product giveaway, or adding your website to the swipe button are two of our favorites for increasing website visitors.
Other things to consider are sharing community posts, responding to comments, and liking.
These engagement points provide followers with a sense of connection to your brand and are a sure way to organically build a following, thus increasing site visitors.
Build An Email List
Next is to build an email list.
With your existing following, readers, and customers, you can drive more traffic to your website through email campaigns and lists.
Once you have an email list going, when there is a new content offer, you have the benefit of being able to promote it via email campaigns for little to no cost.
This promotion is a direct boost to retargeting and growing website visitors.
Platforms like Mail Chimp, Klaviyo, Active Campaign, and Hubspot offer email automation and marketing to help you build your list and design campaigns.
Consider newsletter sign-ups, giveaways, content offers, and promotions to build your email list.
Bonus: As conversions from your list increase, the cost of acquiring those emails dramatically decreases. This is a magical benefit of email lists.
Test and Test Again
In summary, your website traffic will grow by honing in on understanding your target audience, SEO optimization, paid advertising, organic social media growth, and building an email list.
After checking off the above on your to-do list, continue to test and test again! Trial and error is the most important aspect of boosting traffic to your page.
Take 30 days to work on your website, and the chances are good that it will have more visitors soon enough!
Be diligent, be persistent, and know who you are targeting.
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