Are you struggling to find the best ways of driving traffic and adding clickable links for your website in an Instagram post? You’re not alone.
The platform doesn’t make it easy, but there are still some creative solutions that can help get results! Let’s explore these 6 Tips to Get More Traffic From Instagram and strategies together, so we know what works!
1. It’s all in the Bio-Link!!
Did you know, your profile link can do much more than just linking back to your site homepage?
When you first set up your profile, you may have just copied and pasted your website link without thinking of the potential it has!
This link can serve as a strong marketing tool, which you update as often and where it’s needed. You could direct this address to any page on your site for increased attention towards what campaign or story is currently being promoted in order to attract more followers who would like the information provided thereby clicking through your bio link. We recommend using call-to-action captions across your Grid posts, and stories that state “click the link in bio” so viewers know exactly how they should proceed next if interested! For example:
“Learn More About This Product”, “Read Full Story over Here”
Changing the link frequently is a tricky maneuver that can backfire on you, as someone who is seeing an older post from 6 months ago, will not be able to find the information they are looking for. To avoid this bad experience for customers, consider a “bio link too”, like Link Tree! There are different tools for what you are trying to achieve, maybe you do not want to simply list links, there are options for curating a page that looks like your Instagram feed but displays your posts as clickable images!
With time and commitment, this method can help to deliver potential by driving traffic to where you want. Provide call to action copy phrases, and be patient and consistent with updating these links in bio tools.!
2. Add Links to Your Instagram Stories
Instagram Stories are a great way to engage with your followers and have them visit the site. You can add links that will send traffic, if they swipe up or click on “See More” text at the base of linked story frames! This only works for verified accounts, though (10k follower requirement).
3. Link IGTV Posts
IGTV is a new app that lets you watch videos on the go.
You can search for content and find your favorite creators in one place, but IGTV posts have clickable links within their descriptions, so users don’t need to tap through pages of titles before getting into what’s really happening! To get more people engaged with these big screens (I know we’re all about our phones), try adding an “open now” button or telling them where they’ll learn more right away if interested during video playback time itself.
4. Use Instagram Shop & Tag Products
Instagram’s shops are an option for the owners of e-commerce brands to sell directly from Instagram. You can tag products and create shoppable posts, which will show up in your profile with a shopping tab that lists all tagged items on one page! People go onto social media looking forward to shopping – this is yet another way you have them clicking through straight away towards where they want their purchase made
If you’re looking to get more eyes on your products and drive traffic from Instagram, then setting up shop in an Instagram-friendly space is a great idea. All those potential buyers will come into contact with it and be drawn towards purchasing or learning about what’s available! It also helps build awareness of other platforms like Facebook, Twitter, Websites, where people can find out how they might engage further – which supports overall social media marketing strategy nicely
A quick search online reveals there are plenty of business owners who’ve found success by tapping this avenue: “The average person opens three different apps every day.” (Rapportive) So why not take advantage when someone else has already done all the hard work?
5. Curate Instagram Stories Highlights
When you post a story on Instagram, the social media site will only save it for 24 hours. Use highlights to make sure that your followers are able to find and enjoy all of those interesting moments from days past – even if they’re not viewing them at this moment! This is the key to maximize those links from your stories! You can still drive traffic from a linked Instagram story after the original post has expired.
You can also curate libraries full-time or single snapshots as navigation points so visitors have an easier way into what makes your business special without feeling overwhelmed when exploring new content options.
6. Send Links in Instagram Direct Messages
You’ve got a following on Instagram, but you want to grow it even more. One of the best ways is by encouraging your followers in DMs and starting conversations with them yourself! You can set up quick replies so that when someone messages back, they receive preformatted text instead of typing out something new for every person who wants an interaction (which wouldn’t be very efficient). With this active engagement between you and followers, you can begin to share links to your promotions, products, homepage, etc!
There are lots of benefits like scaling faster, and driving conversions! This will result in a more engaging experience for visitors, as they are able to connect with the items of interest on-site through those connections!
Now that you have learned our best tips for driving traffic, get on out there, and post your links where you want them, and track them! Instagram is a powerful social media platform. It can be used to grow traffic for your brand, but you need the right strategy and tools in order to achieve this goal effectively!
We at Luna Marketing can offer support in driving traffic from Instagram. Reach out to us chatwithus@lunaads.com for a custom strategy and proposal!
Recent Comments