Digital Marketing focuses on all types of campaigns to reach potential customers and it includes social media platforms. Social Media Marketing is an aspect within Digital Marketing that entails promoting your company or brand through posts onto different platforms, i.e. Facebook and Instagram.
The role of a digital marketing strategist is to be creative and forward-thinking. They are responsible for testing different strategies, measuring analytics from campaigns, and making adjustments when necessary to achieve goals both in terms on ROI and hitting the correct audience across numerous outlets.
Social media marketing focuses solely on distributing content across social channels like Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, Snapchat, etc. It’s important to use the right social media channels for your brand.
Consider this recent study of US/UK social media users from GWI below. A marketing team uses this information to effectively use your budget for ads on different social media platforms or move to other digital marketing components: email, texts, TV.
At its core, marketing is all about finding what works for you, your business and the people you want to interact with.
US/UK social media users:
– Facebook: 84% of US adults / 80% of UK adults
– Instagram: 54% of US adults / 48% of UK adults
– Twitter: 24% of US adults / 21% of UK adults
– Snapchat: 22% of US adults / 18% of UK adults
A reliable source for guidance comes from a committed team of experts, who learn your brand, help with content creation for different platforms and then monitor engagement and ROI. Reach out to Luna Marketing for help with your digital marketing.
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