Marketing is the key to a successful business in any industry. Today top brands spend hours on end, loads of money, and great efforts to develop effective marketing plans. There are important aspects of marketing to consider if you want to see your effort worthwhile.
For a small business to succeed in marketing, it is necessary to have the knowledge of what to do, and what not to do. While you’re maintaining your day-to-day operations, marketing will also need dedicated focus, or you will see money thrown out the door. You may need to hire a marketing agency, or start finding time to research what marketing efforts are needed for your small business.
Let’s review four of the most common marketing mistakes to avoid, to guarantee success, efficiency, and worth your time, effort, and money!
1.You don’t know your ideal Customer, and your wasting time retargeting the wrong person!
Making the mistake of not fully understanding your target audience, customer, and who you need to be marketing to sets you up for disaster. Focusing on whom you want your customer to be will not benefit you and not lead to good marketing, and otherwise a good business. Who are the customers you actually have?Who is buying your products?
Not every customer comes to your site with an intention to shop, abandoned carts customers should not be included in your retargeting efforts. Many may visit your site, click around, but truly are not ready to purchase your product. This is not your target audience. You are knocking on the wrong door, no matter how hard you push your marketing efforts.
So what is the solution? Consider a different marketing effort for these bounced visitors, how long have they spent on your site, what pages are they visiting? You have the option to increase your revenue or increase your costs.
2. You ignore your competitors
You have a huge opportunity to learn from your competitors. What is working for them, and what isn’t? Do not ignore this completely, and take the time to research your competitors. How are they sending out their marketing message? Who do they target? Track what they do, and you will be able to read their successes and failures.
For an example, if you are niche herbal school with a newly launched online course, go and find three other business similar, and study! How are they promoting their new course? What mistakes are they making, and never do that! There is so much to learn from competitors.
3. Failing to Invest in Social Media Marketing
Have you started to market your small business on social media? Digital marketing depends on today’s ever-growing social media platforms. Social media is one of the most powerful tools available to market your business. Often a small business does not have the time or resources to invest in social media, so they avoid tackling this well spring of potential customers.
What is the solution, then? First identify your online audience. Start small and scale as you see conversions and returns. Consider outsourcing to a freelancer who can help develop a social media marketing strategy, or someone who can run ads while starting with a small monthly budget. The social media marketing world is a lot to digest if you are unfamiliar, focus on one platform at a time. Lastly, analyze your metrics and track!
4.You don’t look at your analytics
If you are spending resources on digital marketing, and you don’t track, then you are putting your self in the weeds. How are you to know what works and what doesn’t? Whether it’s not tracking goals on your website with Google Analytics, or not tracking conversions through your pay per click ads, or not tracking calls and foot traffic from a big sale or advertising investment, if you aren’t tracking, you’re throwing your money away.
Tracking helps a business to learn from their mistakes, and without tracking there is no way to see and improve. Wondering where to start and how to look at your analytics, and tracking?
Most platforms have analytics implemented, with graphs that may take a moment to learn, but once you get a hang of it you will have the general idea of conversions, cost per click, leads, drops in sales, and more!
We hope that this helps you to start your small business marketing path!
We at Luna Marketing can offer support in digital marketing for your small business. Reach out to us chatwithus@lunaads.com for a custom strategy and proposal!
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