6 Effective Tips for Creating Instagram Video Ads
If you haven’t tried them yet, Instagram videos are a great way to increase traffic and engagement on your business account.
Video ads are the way of the future in advertising. It’s estimated that video on social media will account for 80% of all internet traffic by 2020, and it’s not hard to see why. Video ads make you feel like you’re a part of something cool when you watch them because they allow brands and marketers to tell stories about their products or services in more detail than just text can do. In this blog post, we’ll go over 6 effective tips for creating effective Instagram videos ads.
Planning is essential in getting the most out of your video campaign. Read on for 6 effective tips for creating Instagram video ads:
1) Keep it short & simple
The most important thing is your first impression – if people don’t like what they see at first glance, then chances are they won’t bother watching any further into your ad. Make sure that your intro video is short and simple and high quality so viewers engage right away.
We often make the mistake of trying to be too long with our videos and captions, which can harm us in the end. We should keep it as simple as possible if you want your ads to perform well – no long video or complicated wording necessary!
Videos are very versatile which make for great marketing tools because there are so many ways you can use one – from giving away free tidbits on how you do everyday task to showing off events pertaining to your company or services by posting footage exclusively available through social media sites like Facebook, Twitter etc.
Instead of wasting hours and days editing, you can create a concise video that will save time. When your audience is on the go or has limited attention span due to other tasks they are prioritizing, it’s important for them to be able to give all their focus on what matters most–your content!
2) Make the first seconds count: Your first few seconds will have the most viewership.
Marketing on social media is a competitive space. With Instagram’s easy-to-use interface, advertisers are constantly trying to catch your attention before you scroll away – whether it be an Instagram video ad or story ad! But how does one make sure their ads stand out?
The first thing that pops into your mind when you see an advertisement is the company. But, have you ever noticed how some advertisements play with both bright and moving images? This effective technique can cause viewers to stick around for more than just a few seconds!
After your audience views a video, they have about 8 seconds to watch before they decide whether it’s worth their time. This means that you need to make sure that the content in the first couple of seconds is engaging enough for them to continue with it!
So if you want to advertise your products and services, make sure the video is compelling enough for them to stop what they’re doing, so they can watch it! Consider implementing a catchy sound effect like an explosion or melody, engaging movement or motion, and bright high quality video content.
3) Choose compelling thumbnails and plan ahead!
When it comes down to making a video ad, the thumbnail is what counts most. The best thing you can do for yourself when uploading content is make sure that those viewing have something worth watching in order for them not only view but also click on and find out more about what they’re seeing. Even if you think everything else looks perfect because this one small change could be all that’s needed!
When most people come across your ad, they will see it play automatically. But some won’t, as Instagram has a feature that lets them disable auto video play when they are on mobile data, this is why it is important to have an engaging thumbnail, so those scrollers click play, and watch you amazing content.
Prepare and plan ahead when creating your video ads, because with Instagram ads, brands have to use thumbnails from videos rather than customized like other platforms. Plan and choose a thumbnail from your video that is clear, bright and catchy. Think about how each thumbnail should correspond with other ones on your feed; people scroll so much that it’s essential to make sure whatever you’re putting out there makes sense when placed next to others.
4) Team Up with Influencers
When you have the opportunity, use it!
Influencers are the perfect partner for marketers. They have a huge following and know how to get you what you want: more followers, likes, shares, or clicks. Influencer marketing is one of the most popular methods to generate revenue because influencers can drive conversions better than any other type of advertising has ever done before!
This type of advertising has been a staple in traditional media like TV and print ads, but it seems that social networks are now catching up too.
To increase your video’s engagement levels, you should find an influencer to star in the ad. This will make it more engaging and catchy for viewers, as they’ll feel like their favorite influencer is encouraging them! Be careful not to seem too promotional, though – at its core, this needs to be a creative experience that keeps people engaged throughout.
5) Focus on one goal in your video
Your video ad should focus on one goal, but you have many options for what that can be. You might want to create a brand awareness spot or produce an educational piece about your product; these are just two examples of the goals available to you when producing your video ads. Involving too many key points, and not having a clear direction, can be confusing to the viewer.
One key point message and goal will help to gain more viewers by making sure that people know who is behind the advertisement, while also convincing them the video is worth their time! Focus on branding and clear communication through this one goal.
If you plan out your video in advance, and know what you want to accomplish, it will make the whole process go much more smoothly, and ultimately more appealing to viewers.
6. Be consistent with visuals
The key to producing an impactful video is in the details. Even colors and music can elicit a response from viewers, so it’s important not to overlook these elements during production, and maintain consistency across your branding of visuals.
A practical example of this is how color schemes are used by professional designers or cinematographers who study film theory such as mise-en-scène (composition), depth of field, screen direction, etc., but even novice filmmakers would do well take some basic steps before rolling their camera for better results
To start with, brands should identify which colors best represent them; then you need to find songs that fit your brand’s messaging while avoiding clichéd stock footage if possible. These tips will help avoid confusion among audiences and ensure they’re aligning emotionally with your brand’s vision and content.
In addition to this, you should make sure every small component is aligned and not out-of-place. If the message does not line up with your company’s identity, users will skip over your videos.
Consistency is key!
To conclude, your video content is the most important asset you have. It’s your chance to make a first impression and share what makes your brand or product special. So, it should be as good as possible! The tips we’ve offered in this blog post will help you create an eye-catching marketing campaign that people are sure to enjoy watching. From engaging thumbnails to consistent branding visuals, these 6 Effective Tips for Creating Instagram Video Ads can get you started on great content right away.
Ready? Launch your content and have fun making some of the best Instagram Videos ever!
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