It might seem a bit early to reflect on the new year, but big trends are already standing out. Hello, Wordle! Uncertainty around the pandemic’s ebbing has companies of all sizes staying focused on digital marketing, and they are right to do so. Here are my recommendations for keeping up with the curve in 2022.
Video
Thanks to reels more and more users are watching videos. And not only videos made by their peers, but videos made by companies they follow, yes FOLLOW. Videos are a great way to only represent your brand, but to connect your brand to other things that your ideal consumer would naturally link. With so many different platforms for video content, it can be daunting to figure out what to prioritize. Having a marketing strategist could lessen that burden, report on performance, and make adjustments when necessary.
Email Depth
As we saw in 2021, email campaigns continue to perform well. Grow your email list through branding campaigns. Create look-a-like lists with a coordinating strategy that engages the user, instead of making them want to opt out.
First-party data
Accuracy is priceless. Whether it’s in personalized emails or sending the right content to the consumer. Obtaining first-party data makes all the difference in knowing how to reach those with whom we want connections, as opposed third-party sources that may be aggregated, as mentioned regarding email campaigns. Depending on what information you seek to collect, relying on non-first-party data could run the risk of missing the mark. Who better than that person to tell you about their preferences and wants.
Omnichannel Marketing
This is the best way to reach your customers. Utilizing this strategy ensures that you are able to maintain a positive experience for each user across all channels they encounter, which includes online (website), offline stores, and even via phone or email–omnipresence truly means everything!
The customer journey has changed. In the past, you might have needed to head into a store or wait in line at your favorite coffee shop but not anymore! With omnichannel marketing and the accessibility of apps, companies can provide customers with options along all stages of a potential sale or general engagement.
All of this may seem daunting, but with the right team guiding your strategy and executing plans with precision, you’re sure to stay on-trend.
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