Digital marketing is an important way for retailers to get their products in front of potential customers, especially during Black Friday and Cyber Monday. Many companies make or break their years based on how well Black Friday and Cyber Monday perform for them, as compared to the Super Bowl of retail marketing. The vital component to having a successful Black Friday is preparing and planning your digital marketing. So let’s move into action, and get a step ahead this year!
Because Covid-19 is still a concern for in-store sales, it’s even more crucial that you take these steps towards optimizing your digital efforts throughout this time period if you want to see a return on investment from all of our hard work.
Intro into Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the most popular days to shop for deals during the entire year. They both land the days following Thanksgiving, and as the names indicate, the day the sales will be launched! This year Black Friday lands on November 26th, 2021, and Cyber Monday, November 29th,2021. They both offer great discounts, and the option for consumers to get ahead on Christmas shopping, but they do have some key differences between them that you should know about before preparing your business.
Black Friday often includes sales in physical stores as well as online ones, while Cyber Mondays only happen online! Black Friday also tends to be longer than just one-day events because many companies will plan different offers throughout the weekend, whereas a lot of cyber retailers launch on Monday after Thanksgiving.
While there are great deals to be had on Black Friday, depending on your business, it may be best to wait until Cyber Monday-November 30. Let’s learn more!
Because Cyber Monday is usually a continuation of Black Friday, retailers drop their prices further. But it is important to note that your willingness to buy depends on how much you want the item. Remember that great deals and hot ticket items have a higher possibility of selling out.
Black Friday Will Be Very Similar to Cyber Monday this Year
This year Black Friday will continue to be like last year, as the pandemic still causes concern, and we must take precautions. It seems that most of the shopping will be online again. So, deciding how to prepare and plan your digital marketing will help you to scale your business this Black Friday and Cyber Monday. Let’s discuss how retailers and businesses can set up their campaigns and marketing to take full advantage of this event.
Planning Campaigns
Plan what items to put on sale.
For the best deals, plan out what items to put on sale. An inventory check is crucial before putting anything up for a discount: you can determine how much of an item should go by making an inventory spreadsheet that tracks your stock if you don’t already have one. When choosing which items will be discounted, make sure they meet the right conditions. Consider what will the sale price be versus the regular price. Also, important to contemplate when will the sale start and when will it end. This will help hold the sale container and create urgency for the customer.
As there are many ways to roll out a sale, you must consider what type of sale applies to the product, is it flash, a discount code, or a coupon. Once you understand what type of sale, then you can prepare your digital marketing on the back end. Then your next step will be to figure out where to promote the product, will you create an email campaign, social media ads, or a web banner? For Black Friday, it’s almost certain that it will be everything above!
Optimize your website.
Before setting up your sale campaigns, do a thorough in and out optimization of your website. Make sure it is optimized and can hold the capacity of Black Friday or Cyber Monday Sale. As more people will be shopping online this year due to Pandemic restrictions, you can make sure that your customers will get the best experience by optimizing your site.
Where to start with optimizing your website for Black Friday and Cyber Monday sales? Let’s consider the following
Is your site speed fast enough? A slow website will deter customers from purchasing. Make sure your load speed is up to par for a shopping experience
Who is your hosting provider? Having a hosting provider that has the capacity to handle high traffic will protect you from your website crashing!
Double Check Mobile View. Most shoppers will be on their phone when purchases, so dot you I’s and cross your T’s when it comes to mobile display.
Have a simple and smooth check-out process. You do not want to lose a customer because your check-out process is long and tedious. Look for efficient integrations with payment service providers!
Prepare the images and copy for campaigns. Plan ahead and map out your creative and copy for the campaigns. Think Holiday Inspired!
Back up your site. Make sure you have everything from code to product images backed up, to reassure that you will be safe from a site crash!
Effective Marketing Strategies for Black Friday and Cyber Monday
A successful sales strategy requires much preparation. Prepare your products, prepare for advertising efforts, and get ready to market yourself!
Through Social Media platforms like Facebook, Twitter, and Instagram or through your website using blogs and email campaigns you can promote your products. So what marketing efforts will work?
Begin by considering the promotion of products through various sale methods. A popular choice is doorbuster sale announcements, which highlight major discounts for Black Friday and Cyber Monday. Other sales options include time limit sales, exclusive sale announcements, sale reminders, and reminders just before a sale ends. The options and possibilities for promoting your products are vast, and taking the time to prepare and consider what is best for your product will help you to increase sales!
Additional marketing strategies to promote your product collaborations with other brand partnerships, offering gifts, and marketing on larger websites. Collaborations will attract attention, so choose a business that is aligned with your brand. Free gifts entice a customer to purchase from your shop, which is a great option for valued returning customers. Lastly, attracting attention by marketing and being listed on larger websites is major! Research larger sites participating in Black Friday, and Cyber Monday Sales. Be specific to your location, and industry, and reach out to the website with your deals!
Way to Promote these Marketing Strategies
You can promote these marketing strategies through Social Media platforms such as Facebook posts, Facebook Ads, Facebook groups, Facebook and Instagram Stories, Google Ads, Email Campaigns, TV Campaigns, Radio campaigns, Podcast Advertising, and more!
Remember to be consistent and promote your products and sales earlier this year! Keep your audience intrigued and with anticipation for your sales!!
Happy Black Friday and Cyber Monday Marketing!
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