Hello! Welcome to the Luna Marketing Blog, where we hope to provide valuable information that helps you achieve your marketing goals. As we always say, your brand is the hero, we are just guiding Yoda’s teaching you the force.
Are you looking for ways to increase your conversion rates? Email marketing campaigns are a great way to get people interested in your product or service.
If you are interested in learning more about email marketing campaigns, please read on for a breakdown of these three types and how they can help your business grow!
- Campaign Emails: A great way to keep customers and clients in the loop. They also serve as an excellent opportunity for you to share your creative work, products, or services with them in bite-sized chunks that will be easier on their inboxes than regular newsletters.
- Automated Emails: This can be used for things like customer service when you want people to know about your company, and even if you are trying to follow up with a customer’s abandoned cart.
- Personalized Emails: Send these after customers have taken actions on your site, such as purchasing something from you or visiting pages within your store. These messages will include information that is specific to them so it feels like an individual experience rather than one generic message being sent out to all recipients.
As you can see, it’s not just about the email campaign but how to make the best use of your customer list!
The types of emails in order to grow business for small businesses are: Campaign emails, Automated Emails, and Personalized Emails. Once you know what type of messages will work best for each segment on your list, then it’s time to get started!
Campaign Emails
Campaign emails are used to send mass messages out to a customer list. Sending promotional messages about sales or birthday wishes from the CEO where ever you can add something different every time is important for keeping your customers engaged and maintaining that personalized connection with them, too!
It’s time to get creative! As you know, every week is a new opportunity for your company. We’ve found the best way to utilize this strategy of staying top-of-mind with customers and prospects by developing a weekly newsletter campaign that keeps them informed on what they can expect from your business in upcoming weeks or months.
Everyone has heard of email spamming but it doesn’t need to be this! Think about how many times someone may have opened up one of these emails during the week before they had time set aside just for reading mail – not likely very often if ever at all! This is why using weekly email campaigns keeps everyone informed without having people feel inundated by daily content updates from businesses like yours.
Automated Emails
These types of emails are to be used when a user does a specific action with your brand or website.
Common automated email campaigns are sent out to old customers who haven’t ordered in a while as a follow-up or reminder.
Automated emails can also be used for customer service, such as offering help with an order – “I noticed you didn’t include your phone number on your online form; is there anything we could do to get that information from you?”
Welcome emails are a way to greet your new subscriber with added warmth and love. It’s this introductory thread that will make them feel like they’re coming home!
Include their name in the greeting line to show that they matter enough for you to remember them by their own name. Introduce yourself as well so there isn’t any confusion about who sent this message or what company we’re talking about here. Show some personality too; take people through what type of content they can expect from our newsletter, give them access to special offers just for members like themselves… You get the idea!
Introduce customers to all your great content and channels GRADUALLY – by sending out an email every few days, people won’t feel overwhelmed and they’ll be more likely to want to open your messages.
Keep your customers entertained and informed! Introduce them to all of the great content you have on YouTube, Facebook, Twitter…the list goes on. You don’t want a potential customer looking elsewhere because they didn’t know about that one video you just posted last week – keep up with it so everyone knows what’s happening at YOUR place.
Personalized Email Campaigns
These types of campaigns work better if you need a more personal connection with your audience and want them to know about something that is unique and/or exclusive to certain people. Maybe it’s an invitation for a special event only open to those in a particular geographical location or profession. Maybe they are a part of your VIP club and get exclusive offers or discounts. Personalized emails are the most effective when you have a small list of subscribers.
If your goal is to reach as many people as possible, then personalized email campaigns might not be for you. Personalized messages can take more time and effort in preparation, which means they’re often less frequent than automated ones but also require extra work on your part like finding an individual or company’s contact information beforehand and usually including a message at the end that reads something along the lines of “reply if interested”.
For example: Alice wants her business email list (of at least 1000 subscribers) receive one personalized message per month instead of newsletters (which would be automated). This message will ask customers how their day was going, give updates on company news, upcoming events, etc.
There are a few things to keep in mind when it comes to these types of campaigns:
Personalized emails will take more time and effort, which means they should only be used if you have the staff available. It’s also worth mentioning that because there is less automation involved with this strategy, responses may not always go through as quickly. Automated email systems allow for quick delivery and high deliverability rates by sending out mass emails without much personalization or customization. Email marketing strategies can range from one personalized message every week to thousands per day depending on your needs! In addition, some companies might want to send an automated email campaign two times each year while others would prefer sending them three days a week.
Lastly, remember that not everyone is on the internet all day – so if you need to send a message about something urgent or time-sensitive (like canceling a class), use text only!
Conclusion
Email can be a great way to get your message out there, but it is important not only to keep in mind the purpose of email marketing but also how you go about creating and sending them.
We’ve gone over some best practices for campaign emails that will help make sure they are engaging enough to warrant another click-through or read.
When crafting an automated email, remember that automation is no substitute for personalized customer service.
You want customers spending time on your site, so don’t send generic messages when you could have a personal one ready instead!
Lastly, with personalized emails, we recommend tailoring these depending on what actions the recipient has taken on your site (e.g., purchased something from you).
If you’re looking for ways to increase engagement and sales online, contact us today about using email marketing for your brand.
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